Pengaruh Hedonic Shopping Motive Dan Kepercayaan (Trust) Konsumen Terhadap Si…

This research aims to determine the influence of Hedonic Shopping Motive and Consumer Trust on Consumer Purchasing Attitudes and Behavior of Fashion Product Purchases at the Online Shop. The population in this study was the people of Pekanbaru City who had shopped for fashion products at the Online Shop.Primary data was collected by questionnaire as an instrument to prove the results of the stu…