Penggunaan Instagram Terhadap Perilaku Konsumtif Penggemar Korean Pop (K-Pop)…

Instagram is a social media that is used to upload photos and videos as a medium for sharing information. There are three aspects of using Instagram, namely accessing Instagram, the influence of advertising, and Instagaram features. The use of Instagram can also lead to consumptive behavior. This study aims to determine the magnitude of the influence of using Instagram on the consumptive behavi…