Strategi Pengembangan Umkm: Studi Pada Usaha Mebel Berdikari Jaya Bagan Sinem…

Micro, Small and Medium Enterprises (MSMEs) have an important role in the absorption of labor, income equality and improving the welfare of the community. One of the MSMEs in Bagan Sinembah Rokan Hilir subdistrict is Berdikari Jaya Furniture Business. Berdikari Jaya Furniture Business has a high productivity but has limitations in marketing. This research aims to find out how the right strategy…