The purpose of this research to determine the willingness to pay and the factors that affect willingness to pay in Kelurahan Labuhbaru Barat. The sample used in this research is 98 KK. Data analysis method used in this research is descriptive. In this research the population is around the Kelurahan Labuhbaru Barat which amounts to 4746 KK. The sampling technique used was accidental. From the …