Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Pecel Lele Di Sepanja…

Abstract This study aims to determine the effect of consumer behavior, namely culture (X1), social (X2), psychological (X3), and personal (X4) on purchasing decisions (Y) and the strategies used by catfish pecel traders.The research method used in this research is a survey method, Meanwhile, the determination of consumer respondents for pecel catfish is done by accidental sampling, namely …