Pengaruh Brand Positioning Terhadap Brand Image Dan Keputusan Pembelian Pada …

This research aimed to analysze Brand Positioning on Brand Image and Buying Decision, research applied on consumer Garuda Indonesia Airlines in Pekanbaru City. The object of this research was passengers of Garuda Indonesia in Pekanbaru City. This research consists of three variables: the dependent variable, one intervening variable and one independent variables. They are Buying decision (Y), Br…