Analisis Pengaruh Selebgram Terhadap Citra Merek, Keputusan Pembelian Dan Kep…

This research purposed to test and analyze the effect of selebgram on brand imgae, purchasing decisions and costumer satisfaction at Tokopedia in the University of Riau The data used consist of interval data. Data were collected by using of questionnaires to respondents directly or via the internet as for the population in this study were all undergraduate students of Riau University who used …