Pengaruh Kualitas Produk , Kualitas Pelayanan Terhadap Loyalitas Melalui Kepu…

ABSTRACT This study aims to examine the influence of product quality and service quality on loyalty with customer satisfaction as an mediating variable at the leoma grosir pekanbaru store. the population in this study were all consumers who had shopped at the leoma wholesale store at least twice. the sampling technique in this research used a purposive sampling technique and a sample of 100 con…