PENGARUH ELECTRONIC WORD OF MOUTH, PHYSICAL EVIDENCE DAN BRAND IMAGE TERHADAP…

RG fried Chicken is a fast food retaurant that provides fast food menus such as fried chicken in flour and has a delicious taste and affordable prices with the motto “Five Star taste Chicken Champion at Street Prices”. This research aims to determine the influence of electronic Word of Mouth, Physical Evidence and Brand Image on Purchase Decisions at RG Fried Chicken Pekanbaru. The …