Penentuan Strategi Bersaing Pada Rayhan Steel Kota Pekanbaru Melalui Pendekat…

This study aims to analyze the Internal and External environment and Formulate alternative strategies for Rayhan Steel to increase competitiveness. The research uses descriptive qualitative method supported by interviews to obtain the data used. Respondents in this study include Lecturer of Economics and Lecturer of Marketing Management as Economic experts, Public Works and Public Housing …