Pengaruh Bauranpemasaran Jasa Terhadap Loaitas Pelanggan Melalui Kepuasan Pel…

This study aims to determine the effect of service mix marketing variables (X) on customer loyalty (Y2) through customer satisfaction (Y1) service users Persada Production Pekanbaru. This research method is qualitative by using path analysis with spss 20 program. The data have been collected using random sampling samples and distributed using questionnaires to 62 respondents who have used …