Analisis Keunggulan Bersaing Usaha Mikro Kecil Dan Menengah Berbasis Inovasi …

ABSTRACT This research was conducted in order to analyze internal environmental factors (strengths and weaknesses), external environmental factors (opportunities and threats) and formulate and then select alternative innovation-based competitive advantage strategies from Bolu Kemojo Luky MSMEs using a SWOT (Strength, Weakness) analysis approach. , Opportunity, Threat). This res…