Analisis Sikap Konsumen Terhadap Produk Minuman Thai Tea Di Kota Pekanbaru

ABSTRACT This study aims to analyze the attributes that determine consumer attitudes in consuming Thai tea drinks. Knowing the implications for the development of marketing Thai tea drinks. Drink Thai tea is a modern retail business that is relatively new to enter the Indonesian market, especially Pekanbaru City, so it is necessary to carry out a good strategy to maintain its business. The…