PENERAPAN ALGORITMA FP-GROWTH UNTUK ANALISIS POLA PEMBELIAN KONSUMEN (STUDI K…

In the era of globalization and increasingly fierce business competition, a deep understanding of consumer behavior is crucial for business success. A souvenir shop which sells various types of food and beverages faces a problem where the management of less popular products has not been maximized. This study aims to apply the FP-Growth algorithm to discover consumer purchasing patterns …