CD Disertasi

Pengaruh Hedonic Shopping Value Dan Shopping Lifestyle Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Mediasi Di E-Commerce Tokopedia Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Riau

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ABSTRACT
This study aims to determine the effect of hedonic shopping values and shopping lifestyles on impulse buying with positive emotion as a mediating variable in Tokopedia for students of the Faculty of Economics and Business, Riau University. The research method used is quantitative with primary data types in the form of questionnaires and path diagram analysis techniques or path tests. The results of this study indicate that shopping value and shopping lifestyle have a significant positive effect on impulse buying. Shopping value and shopping lifestyle affect positive emotion. shopping value and shopping lifestyle have a direct effect on impulse buying and have a weak indirect effect through positive emotion.
Keyword: Shopping Value, Shopping Lifestyle, Impulse Buying, Positive Emotion

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1602123075

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1602123075

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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