CD Skripsi

Pengaruh Content Marketing Dan Kepercayaan Konsumen Terhadap Minat Beli Pada Shopee

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This research aims to determine the influence of content marketing and consumer trust on purchasing interest on Shopee. The population in this study were active students from the Department of Social Sciences Education, FKIP, Riau University, class 2020-2023. The research sample used the Slovin formula with a total of 89 students. The data collection method uses a questionnaire which is carried out directly and distributed via a Google form followed by data collection, after which the data is processed by tabulating and analyzing using multiple regression. Hypothesis testing is carried out using significance tests, either partially or simultaneously. The research results show that the coefficient of determination (R2) obtained is 0.484. This means that 48.4% of shopping interest on Shopee is influenced by content marketing, and the remaining 51.6% of consumer buying interest is influenced by other independent parties.
Keywords: Content Marketing, Consumer Trust, Purchase Interest, Shopee

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2005114134

Penerbit

Pekanbaru : Universitas Riau - FKIP – Pendidikan Ekonomi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2005114134

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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