CD Skripsi

"Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, Persepsi Harga Dan Kemudahan Lokasi Terhadap Keputusan Pembelian Pada Rumah Makan Padang Pak Nurdin Marpoyan Damai Pekanbaru"

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ABSTRACT

This study aims to examine the analysis of the effect of product quality, service quality, price perceptions, and convenience of location on purchasing decisions at Pak Nurdin Padang Restaurant in Marpoyan Peace, Pekanbaru. Primary data was collected by questionnaire. The type of research used is quantitative. The population in this study included the people of Pekanbaru city who had eaten at Pak Nurdin restaurant in Marpoyan peace and in accordance with certain criteria with a sample of 110 respondents. The data was collected with the help of a questionnaire, then the data was processed with and assisted by SEM PLS. The results showed that product quality, service quality, price perception, and location convenience had a significant positive effect on purchasing decisions at Pak Nurdin Padang Restaurant in Marpoyan Peace Pekanbaru.
Keywords: Product Quality, Service Quality, Price Perception, Convenience of Location, Purchasing Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2002112097

Penerbit

Pekanbaru : Universitas Riau - FEB - Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2002112097

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat Hidayat Syahputra

Versi lain/terkait

Lampiran Berkas

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