CD Skripsi

Pengaruh Content Marketing, Brand Ambassador, Dan Review Product Terhadap Keputusan Pembelian Pada Konsumen Scarlett Whitening Di Kota Pekanbaru

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ABSTRACT

This study was conducted to determine the effect of content marketing, brand ambassadors, and product reviews on purchasing decisions for Scarlett Whitening consumers in Pekanbaru City. The population in this study were Scarlett Whitening in Pekanbaru City with a sample size of 190 respondents. Sampling using non probability sampling and purposive sampling for sample determination. The analysis method in this study uses multiple linear regression analysis with data processing using the Statistical Package of Social Science (SPSS) version 25. The results of this study indicate that content marketing has a effect on purchasing decisions, brand ambassadors has a effect on purchasing decisions, product reviews has a effect on purchasing decisions and simultaneously that content marketing, brand ambassadors, and product reviews have an influence on purchasing decisions.

Keywords: content marketing, brand ambassadors, product reviews, purchasing decisions.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902110846

Penerbit

Pekanbaru : Universitas Riau - FEB - Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902110846

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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