CD Skripsi

Analisis Pengaruh Ulasan Konsumen Terhadap Persepsi Konsumen Dan Keputusan Pembelian Produk Di Marketplace

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This research aims to determine the influence of consumer reviews on consumer perceptions and purchasing decisions. This type of research is quantitative research. The population in this research includes all consumers who purchase products online on marketplace platforms in the city of Pekanbaru. The sample in this study consisted of 100 respondents. The sampling method used in this research is purposive sampling, while the data processing method used in this research is path analysis. The results of this research show that consumer reviews influence consumer perceptions. Consumer reviews also influence purchasing decisions. Consumer perceptions influence purchasing decisions. And consumer reviews influence purchasing decisions through consumer perceptions.


Keywords: Consumer Reviews, Consumer Perceptions, Purchase Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2002112917

Penerbit

Pekanbaru : Universitas Riau - FEB - Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2002112917

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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