CD Skripsi

Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Dan Loyalitas Konsumen Produk Susu Morinaga Di Kota Pekanbaru

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The research was conducted at PT. Kalbe Nutritional Pekanbaru. With the aim to identify and analyze the influence of Product Quality and Price Satisfaction and Customer Loyalty Morinaga Milk Products In the city of Pekanbaru. The population in this study were all housewives who have children who consume Milk Morinaga in Pekanbaru. The sample used in this study were 112 customers and data processing using path analysis with SPSS.
Based on the test results if the data using path analysis can be drawn some conclusions, namely: Product quality affects customer satisfaction at Morinaga Milk Products PT. Kalbe Nutritional Pekanbaru. Price affects customer satisfaction at Morinaga Milk Products PT. Kalbe Nutritional Pekanbaru. Product quality effect on consumer loyalty Morinaga Milk Products PT. Kalbe Nutritional Pekanbaru. Price effect on consumer loyalty Morinaga Milk products PT. Kalbe Nutritional Pekanbaru. Consumer satisfaction effect on consumer loyalty Morinaga Milk products PT. Kalbe Nutritional Pekanbaru. Product quality influence on customer loyalty through customer satisfaction at Morinaga Milk products PT. Kalbe Nutritional Pekanbaru. Price effect on consumer loyalty through customer satisfaction at Morinaga Milk products PT. Kalbe Nutritional Pekanbaru.
Keyword: Product Quality, Price, Customer Satisfaction, And Customer Loyalty.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 117 (0145)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi – Manajemen., 2017

Deskripsi Fisik

xi, 69 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 117 (0145)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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