CD Skripsi
Teknik persuasif ustadz jefri halim, LC., MA. Dalam berdakwah
The research aims to provide a description of the persuasive techniques used by Ustaz Jefri Halim, Lc., M.A. in da'wah. This research is a qualitative descriptive study. The object of this study is the persuasive speech of Ustaz Jefri Halim, Lc., M.A. The research data were obtained using the note-taking technique and documentation of three thematic study videos of Ustaz Jefri Halim, Lc., MA. The data analysis technique used is spiral data analysis technique. The results of the study were in the form of a classification of persuasive techniques in preaching. Based on data analysis it is known that the persuasive technique used by Ustaz Jefri Halim, Lc., MA. are: (1) association techniques, (2) integration techniques, (3) reward techniques, (4) structuring techniques, (5) direct persuasive techniques, (6) indirect persuasive techniques, (7) persuasive techniques using majas, (8) persuasive techniques using references or references, (9) persuasive techniques using criteria, (10) persuasive techniques using analogies, (11) persuasive techniques using causation. The most commonly found utterances are found in the integration technique of 89 utterances.
Keywords: persuasive speech, persuasive technique
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