CD Skripsi

Analisis Keputusan Pembelian Konsumen Wardah Cosmetics Di Kabupaten Kampar

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This study aims to determine the effect of brand image and price on consumer purchasing decisions. The population in this study is the people of Kampar district who use and purchase Wardah Cosmetics products in this case the number is unknown. The sampling technique in this study uses non-probability sampling techniques with the incidental sampling method. Researchers chose respondents to those who consumed and came to shop at Wardah Cosmetics stores. Based on the results of the research that has been done, it can be concluded that the brand image and Price simultaneously or jointly effect the customer purchasing decision variable.
Keywords: Brand image, Price, Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 01. 121 (0037)

Penerbit

Pekanbaru : Universitas Riau – FKIP – Pendidikan Ekonomi., 2021

Deskripsi Fisik

xiii, 108 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

05 01. 121 (0037)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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