Analisis Kepuasan Konsumen Terhadap Atribut Bauran Pemasaran Lakosa Coffee An…

The high level of coffee shop competition currently requires consumer satisfaction analysis to adjust marketing strategies. This research aims to determine consumer characteristics and analyze the level of consumer satisfaction in purchasing products at Lakosa Coffee and Roastery. The sampling method used the convenience sampling method with a sample size of 50 respondents. The data obtained wa…