Strategi Pengembangan Industri Roti Di Kota Pekanbaru (Studi Kasus Rotte Bake…

ABSTRACT The purpose of this study was to determine the strengths, weaknesses, opportunities and threats as well as what strategy is most appropriate for Rotte Bakery Garuda Sakti. The sample in this study used the purposive sampling as many as 3 respondents from internal parties. The analytical tool used in this study is a SWOT analysis by looking at the strengths, weaknesses, opportunities a…