Pengaruh Promosi Flash Sale Dan Ewom Terhadap Keputusan Pembelian Dan Kepuasa…

ABSTRACT This study aims to analyze the influence of Flash Sale promotions and Electronic Word of Mouth (eWOM) on purchase decisions and customer satisfaction of Shopee platform users in Pekanbaru City. The research employs a quantitative method with a Structural Equation Modeling (SEM) approach using SmartPLS 4. The sample consists of 140 respondents who are Shopee users in Pekanbaru City and…