Pelaksanaan Bauran Promosi Paket Wisata Pada Dwidaya Tour Pekanbaru

This research discusses the implementation of the tour package promotion mix at Dwidayatour Pekanbaru. The purpose of the research is to find out the promotional strategy that Dwidayatour does and the dominant promotional activities that they carry out. With the rapid growth of the travel agency sector in Pekanbaru, promotional strategies are important to reach a wider range of consumers. This …