Peran Nilai Pelanggan Dalam Memediasi Pengaruh Strategi Pemasaran Terhadap Ki…

ABSTRACT Marketing activities of farmers' rubber products in Sentajo Raya District based on marketing strategies require increasing customer value in achieving superior marketing performance. The aims of this study were to 1) analyze the indirect effect of market strategy and marketing mix strategy on marketing performance through customer value on rubber farmers, 2) analyze the role of the me…