This research was conducted at BRI Cabang Kandis Kabupaten Siak. The purpose of this study is to determine the influence of Customer Relationship Marketing, and Customer Value to Customer Satisfaction and Loyalty at BRI Cabang Kandis Kabupaten Siak. The number of samples in this study is 100 customers at BRI Cabang Kandis Kabupaten Siak. The determination of the sample by using accidental sampl…