ABSTRACT THE EFFECTIVENESS OF TIKTOK ACCOUNT COMMUNICATIONS @BUIRAMIRA AS A MEDIA FOR ACADEMIC EDUCATION FOR UNIVERSITY STUDENTS OF RIAU By : Tika Isma Hamida Supervisor : Dr. Ringgo Eldapi Yozani M. I. Kom Tiktok is one type of social media that is not only effective for communicating, but also effectively used as an educational medium. One of the users using Tiktok as an educational mediu…