Pengaruh Nilai Pelanggan Terhadap Kinerja Pemasaran Pada Petani Karet Rakyat …

ABSTRACT Marketing is an important thing in the marketing of agricultural products that will affect the level of farmers' income. Customer value is a good basis for the formation of customer retention and can encourage the creation of customer loyalty. The achievement of customer value has an important effect on the marketing success of bokar farmers and can increase the selling value. Thi…