Pelaksanaan Program Pembinaan Wirausaha (P2mw) Umkm Minyak Herbal Rosmini Tah…

ABSTRACT The rising awareness of healthy lifestyles and preferences for natural products has driven the growth of the herbal product industry, including in Indonesia. This study aims to analyze the marketing strategy and competitiveness of Rosmini Herbal Oil, an SME producing herbal oils based on natural ingredients. The methodology employed includes literature review and analysis of inter…