Pengaruh Penggunaan E-Commerce Shopee Terhadap Perilaku Belanja Online Mahasi…

E-commerce facilitates online retail, with shopee serving as a prominent platform. The prevalence of products and promotions captures consumers' attention, leading to an inevitable rise in online purchasing behaviour, especially among students. The study seeks to examine students' shopping behaviours on shopee and evaluate their impact through Jean Paul Baudrillard Consumer Society Theory. Quan…