ABSTRACT This study aims to analyze the demand for Peranakan Etawa (PE) goat milk in the livestock industry of Kampung Rempak, Siak Sub-district, with a case study at the Amanah Mitra Usaha Cooperative. The research employs a descriptive analysis method, which seeks to explain the factors influencing the demand for PE goat milk based on data collected through observations, interviews, and ques…