Komunikasi pemasaran pada event bandaraya jazz festival 2024 di kota pekanbaru

This study aims to analyze the marketing communication strategies implemented at the Bandaraya Jazz Festival 2024 using the Integrated Marketing Communication (IMC) approach developed by Terrence A. Shimp. IMC is a unified approach that combines various elements of marketing communication into a single strategy to deliver consistent and effective messages to the audience. In the context of a mu…