pengaruh intensitas akses media sosial tiktok terhadap perilaku konsumtif pro…

This study aims to analyze the effect of TikTok social media access intensity on consumer behavior of fashion products. The study population was 35,388 students of Riau University. The sampling technique used simple random sampling with the criteria used were Riau University students who used the TikTok application. The sample used was 397 based on the Slovin formula. The data collection me…