The 2025 edition of Mpu Baradah and Calon Arang Syrup Advertisement highlights the issue of technological civilization through a futuristic picture of the world of JKTerra 2108 which is controlled by artificial intelligence, where technology controls human consciousness and behavior. Dressed in mythological stories, this ad criticizes the dominance of technology that has the potential to cause …
The phenomenon of the white group by the productive age community in the city of Pekanbaru in the 2024 election is of special concern, considering that this age group consists of various generations and has a great influence on political dynamics in Indonesia. The high number of golput among the productive age raises questions about the meaning and motive behind the decision not to use the righ…
Pekanbaru City is one of the cities that many immigrants come to in search of asylum. One of them is the Rohingya Ethnic immigrants caused by the forced migration of Rohingya Ethnic from Myanmar so that there are adaptation challenges they face in Pekanbaru, including language barriers and cultural differences that often lead to misunderstandings. The aim is to analyze the strategies of converg…
The decline in the image of DPRD of Riau Province due to negative issues related to the performance of its members such as alleged misuse of fictitious budgets has triggered public distrust. In response to this, the Public Relations division of DPRD of Riau Province utilizes the Instagram account @dprd.riau as a strategic communication medium to restore the institution’s positive image, inclu…
Nagari Simalanggang is one of the villages in the Lima Puluh Kota Regency that has implemented public services through a website, which has received national recognition in the field of public information transparency in the Developing Village category. The purpose of this research is to examine how the diffusion of innovation is utilized to enhance public services by implementing a website as …
The effectiveness of communication with the assumptions of Hardjana Andre, which includes the message recipient, message content, media, format, source, and timeliness on the website jom.unri.ac.id plays a very important role in supporting the dissemination of academic information, especially in the context of students. The website jom.unri.ac.id is a publication platform created by Riau Univer…
The Manjopik Bintang tradition is a unique tradition that has been passed down from ancestors and has become a cultural heritage carried out by the people of Pulau Busuk Village, Inuman District. In the Manjopik Bintang tradition, there is a communication activity in which the interaction contains meaning in the form of physical objects and spoken words. The procession in the Manjopik Bintang t…
The problem of stunting remains a critical issue in public health development, particularly in early childhood. The Duri Barat Village Government of Bengkalis Regency has implemented a stunting prevention campaign as a strategic effort to raise parental awareness. This study aims to analyze the extent to which persuasive communication within the campaign influences changes in stunting preventio…
This study aims to analyze the marketing communication strategies implemented at the Bandaraya Jazz Festival 2024 using the Integrated Marketing Communication (IMC) approach developed by Terrence A. Shimp. IMC is a unified approach that combines various elements of marketing communication into a single strategy to deliver consistent and effective messages to the audience. In the context of a mu…
Rice farming is a vital sector for food security and a key driver of the economy in Rokan Hulu Regency, Riau Province. However, despite the introduction of various agricultural innovations such as the jajar legowo planting system, the use of superior seeds, and balanced fertilization, many farmers remain reluctant to adopt them due to low trust in new innovations. This study aims to examine how…
The handmade craft industry has experienced rapid growth in line with increasing consumer interest in unique, authentic, and aesthetically valuable products. DIY ART GALAXY, a business specializing in handmade products using natural stones, has seized this opportunity by implementing various marketing communication strategies to reach both local and international consumers. Despite utilizing so…
The use of skincare is now a universal necessity, including for men. Awareness of the importance of self-care has prompted local brands to launch male-specific products, accompanied by the increasing frequency of men being featured as models in various skincare product advertisements. This phenomenon reflects a shift in traditional masculinity values towards soft masculinity, which is a more op…
Stanum Park Bangkinang is a tourist area located in Bangkinang, the capital of Kampar Regency, which is a business unit of Perumda Kampar Aneka Karya. Since August 2024, Perumda Kampar Aneka Karya has collaborated with Alciv Studio to form the image of Stanum Park Bangkinang as a family-friendly tourism through social media. This was done by the management of Stanum Park Bangkinang with the hop…
The development of digital technology has encouraged government agencies, including the Office of Investment and One-Stop Integrated Services (DPMPTSP) of Pelalawan Regency, to adopt online licensing service systems through the Online Single Submission Risk-Based Approach (OSS RBA). However, the implementation of this service still faces challenges, such as limited internal coordination, lack o…
Work discipline is one of the crucial factors that determines effectiveness and safety in the workplace, especially in companies engaged in the sales, rental, and services of oilfield equipment, such as PT. Besmindo Materi Sewatama Duri. Issues such as employee tardiness, inconsistent use of personal protective equipment (PPE), and violations of work regulations highlight the need for an effect…
This study aims to determine the influence of @ezraalfatah’s Instagram content on fulfilling the information needs related to thesis guidance among its followers. The @ezraalfatah account is an educational platform that shares content about thesis preparation, including topic selection, methodology, and thesis defense strategies. The research is motivated by the high demand for information am…
The increasing volume of waste in Indonesia each year, along with the ongoing inadequacy of waste management efforts, continues to be a pressing environmental issue that attracts the attention of environmental activists. These activists believe that the waste problem can be addressed through collaboration between the government and society. This study discusses a zero waste campaign conducted o…
Based on the Uses and Gratifications (U&G) Theory, audiences are active and goal-oriented media users, selecting content based on personal motives to meet their specific needs. In the modern context, the increasing prevalence of mental health issues has prompted individuals to seek easy access to information and support, with social media such as TikTok rapidly emerging as a major platform for …
This research is motivated by the phenomenon of the growing use of digital marketing through social media platforms, particularly TikTok. One of the widely adopted strategies in digital marketing is the use of hashtags to drive audience engagement. This study aims to analyze the influence of the #localbrand hashtag engagement on TikTok in increasing brand awareness and purchase intention of the…
tourism is a sector that has great potential in improving the regional economy, including in Indragiri Hulu Regency. Inhu Park as one of the tourist destinations in the area has its own appeal, Inhu Park is one of the tourist destinations that has great potential to be developed, both in terms of natural beauty, facilities, and socio-cultural attractions. This study aims to Analyze the Communic…