Analisis Hubungan Bauran Pemasaran Dengan Keputusan Pembelian Buah Di Mandiri…

ABSTRACT The objectives of this research are to identify the characteristics of fruit consumers shopping at Mandiri Swalayan Taluk Kuantan and to analyze the relationship between the marketing mix and purchasing decisions of fruit at Mandiri Swalayan Taluk Kuantan. The research method with non-probability sampling technique using accidental sampling. The number of samples was 90 responden…