Pengaruh Hashtag Engagement #Localbrand Di Tiktok Dalam Meningkatkan Brand Aw…

This research is motivated by the phenomenon of the growing use of digital marketing through social media platforms, particularly TikTok. One of the widely adopted strategies in digital marketing is the use of hashtags to drive audience engagement. This study aims to analyze the influence of the #localbrand hashtag engagement on TikTok in increasing brand awareness and purchase intention of the…