pengaruh pengetahuan manajemen bisnis terhadap keberlangsungan usaha kecil di…

This study aims to determine the effect of business management knowledge on the sustainability of small enterprises in Bukit Raya District, Pekanbaru. The research is motivated by the low level of understanding among small business owners regarding key aspects of business management such as production, marketing, and finance, which may hinder their business continuity. A quantitative approach w…