pengaruh brand ambassador dan brand trust terhadap keputusan pembelian produk…

The purpose of this study was to determine the effect of brand ambassadors and brand trust on purchasing decisions for MS Glow skincare products in Pekanbaru City. The population of this study were all MS Glow consumers. The sampling technique used purposive sampling with the criteria that at least 2 times bought MS Glow products, so that a sample of 35 respondents was obtained. Data obtained b…