Kerjasama Pop Mart Dan Tourism Authority Of Thailand Dalam Meningkatkan Pariw…

This study discusses the collaboration between the Tourism Authority of Thailand (TAT) and the Chinese collectible figure company, Pop Mart, through the Amazing Thailand Experience with Labubu campaign held from July 1 to 4, 2024. The campaign aims to re-attract Chinese tourists in the post-COVID-19 era and support the target of 8 million Chinese and 40 million international tourist arrivals in…