This research was conducted in Pulau Jambu Village, Kuok Subdistrict, Kampar Regency with the aim of knowing: 1) Elements of social capital and 2) Strategy in the Kapiek Ndak Batulang grilled fish business in Pulau Jambu Village. This research uses descriptive qualitative research method by taking 5 people as main informants and 1 people as key informants (Key Informants). This study uses purpo…