Pengaruh Green Marketing Dan Gamification Terhadap Purchase Decision Dengan B…

ABSTRACT This study seeks to examine the influence of Green Marketing and Gamification on Purchase Decision with Brand Image as a moderating variable among Fore Coffee consumers in Pekanbaru. The research employed a quantitative approach using a survey method, with data collected from 140 respondents who had previously purchased Fore Coffee products. Data were analyzed using Structural Equatio…