Strategi Pengembangan Industri Kreatif Cafe & Resto Di Kota Pekanbaru

Abstract This study aims to analyze the right development strategy to be applied to the creative cafe & restaurant industry in Pekanbaru City. The population and sample used in this study were 72 cafes & restaurants. The analytical tool method used in this research is descriptive method and SWOT analysis in order to find out the constraints faced by the cafe & restaurant industry and provi…