Pengaruh Viral Marketing, Fenomena Fomo Dan e-Wom Terhadap Keputusan Menonton…

Movies are included as one of the creative economy products, especially in Indonesia. Therefore, it is important for the movie industry to design the right strategy to increase sales of their products in order to contribute to national income and the progress of the country. Along with the development of technology and digitalization, the movie industry has also experienced a shift in designing…