Strategi Pengembangan Industri Kreatif Cafe Di Kecamatan Mandau Kabupaten Ben…

This study aims to find out the right strategy to develop creative industries in Mandau sub-district. The study uses secondary data and primary data obtained directly from respondents in the Cafe business in Mandau sub-district amounting to 13 business units. The analytical method used in this study is the SWOT Analysis and IE Matrix. Based on the results of the SWOT analysis, it shows that the…