Pengaruh Celebrity Endorser Dan Kualitas Produk Terhadap Keputusan Pembelian …

The purpose of this study was to determine the effect of Celebrity Endorser and Product Quality to the Purchase Decision through Brand Image of men’s facial wash Garnier Men in Pekanbaru City. The object in this research was men’s facial cleanser Garnier Men. This study used Purchase Decision as endogenous variable and Brand Image as intervening variable. While the exogenous variables in th…