Analisis Faktor-Faktor Yang Memengaruhi Konsumen Dalam Pengambilan Keputusan …

ABSTRACT This study aims to analyze the factors that influence consumer decisions in purchasing fruit at Pasar Buah 88 and to identify the dominant factors that have an influence. The background of this study is based on the fact that Pasar Buah 88 has experienced a lot of competition to date, such as competition with various traditional markets in the surrounding area from time to time. P…