CD Skripsi

Pengaruh Pemanfaatan Media Sosial, Kreativitas, Dan Pemahaman Akuntansi Terhadap Keberlanjutan Usaha Mikro, Kecil, Dan Menengah Milenial Di Kota Pekanbaru

---

ABSTRACT
This study aims to test and analyze the Influence of Social Media Utilization,
Creativity, and Accounting Understanding on the Sustainability of Millennial
Micro, Small, and Medium Enterprises in the City of Pekanbaru. This study uses a
quantitative approach with primary data that uses a questionnaire as a data
collection method measured using the Likert scale. The population in this study
includes Millennial Micro, Small, and Medium Enterprises in Pekanbaru City,
which amounts to 26,648 businesses. The sampling technique in this study uses the
Accidental Sampling method, which is as many as 103 Millennial MSMEs in the
city of Pekanbaru. The collected data was then analyzed using the multiple linear
regression analysis method. The results of this study show that the variable of Social
Media Utilization has an effect on the Sustainability of Millennial MSMEs,
Creativity has an effect on the Sustainability of Millennial MSMEs, and Accounting
Understanding has an effect on the Sustainability of Millennial MSMEs.
Keywords: Sustainability of Millennial MSMEs, Utilization of Social Media,
Creativity, Accounting Understanding

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2102113225

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – AKUNTANSI., 2025

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2102113225

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Akuntansi

Info Detail Spesifik

-

Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar