Analisis Kepuasan Konsumen Terhadap Bauranpemasaran Es Coklat Mas Lino Di Kot…

ABSTRACT This study aims to determine the level of customer satisfaction with expectations and performance of the Mas Lino Chocolate Ice marketing mix attributes. The study used probability sampling method with purposive sampling technique. The sampleconsisted of 100 respondents who had purchased the product at least twice. Data analysis was carried out with a descriptive approach to describe …